says big money Formula 1, UFC deals paying off as user base expands


Major advertising partnerships with Formula 1 and the UFC have helped reach broad audiences and drive its growth. has found itself at the front and center of major fan bases in the world of Formula 1 (F1) and the Ultimate Fighting Championship (UFC) through lucrative sponsorship deals that have helped drive the cryptocurrency exchange’s growth.

Speaking to Cointelegraph in a wide-ranging interview on Feb. 9, president and chief operating officer Eric Anziani opened up about the company’s high-profile advertising campaigns with F1 and the UFC, as well as its naming rights deal for the Arena in downtown Los Angeles:

Anziani notes that market surveys carried out by the exchange indicate its global awareness ranks highly in terms of brand recognition from a retail cryptocurrency user perspective.

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